Chapter 6 - Valuing Oraganizational Information

ORGANIZATION INFORMATION

• Information is everywhere in an organization
• Employees must be able to contain and analyze the many different levels, formats, and granularities of organizational information to make decisions
• Successfully collecting, compiling, sorting, and analyzing information can provide tremendous insight into how an organization is perfoming

 

The Value of Transactional and Analytical Information

The Value of Timely Information

• Timeliness is an aspect of information that depends on the situations

1. Real-time information - immediate, up-to-date information
2. Real-time system - provides real-time information in response to query requests

• Business decisions are only as good as the quality of the information used to make the decisions
• You never want to find yourself using technology to help you make a bad decision faster
• Characteristics of high-quality information include:

1. Accuracy
2. Completeness
3. Consistency
4. Uniqueness
5. Timeliness

• Accuracy - Are all the values correct? For example, is the name spelled correctly? Is the dollar amount recorded properly?
• Consistency - Is aggregate or summary information in agreement with detailed information?

- For example, do all total fields equal the true total of the individuals fields?

• Uniqueness - Is each transaction, entity, and event represented only once in the information?

- For example, are there any duplicate customers?

• Timeliness - Is the information current with respect to the business requirements? For example, is information updated weekly, daily, or hourly?

 

Understanding the Costs of Poor Information

• The four primary sources of low quality information include:

1. Online customers intentionally enter inaccurate information to protect their privacy
2. Information from different systems have different entry standards and formats
3. Call center operators enter abbreviated or erroneous information by accident or to save time
4. Third party and external information contains inconsistencies, inaccuracies, and errors

• Potential business effects resulting from low quality information include:

1. Inability to accurately track customers 
2. Difficulty identifying valuable customers
3. Inability to identify selling opportunities
4. Marketing to nonexistent customers

• Difficulty tracking revenue due to inaccurate invoices

1. Inability to build strong customer relationships 

 Understanding the Benefits of Good Information

• High quality information can significantly improve the chances of making a good decision
• Good decisions can directly impact an organization's bottom line